Today it has
become commonplace to observe that we live in a post-industrial society in which the old
ideologies of left and right are moribund. None of this was obvious in 1973, when Daniel
Bell published "The Coming of Post-Industrial Society: A Venture in Social
Forecasting." Reissued by BasicBooks, with a new, 30,000-word foreword by the author,
"The Coming of Post-Industrial Society" is that rarest of things, a book the
passage of time has made more timely and cries out for a fresh consideration on the eve of
the 21st century.
Of the once-influential New York intellectuals of the mid-20th century--a cohort that
included Irving Howe, Irving Kristol, Nathan Glazer and Lionel Trilling, among
others--Bell is the only one whose work has outlived its moment. Though most of the New
York intellectuals dissipated their energies in ephemeral journalism, Bell edited or wrote
17 books, including "The End of Ideology" and "The Cultural Contradictions
of Capitalism." "The Coming of Post-Industrial Society" is his magnum
opus--a treatise that Bell has amended several times since it first appeared. The 1973
edition comes sandwiched in later commentary, like additions to an old building: a 1999
foreword, a 1976 foreword, a preface and an introduction. The book is the social science
equivalent of Walt Whitman's "Leaves of Grass," which the poet modified and
expanded until he died.
Even the original core of Bell's tome consisted of several books in one: discussions of
trends in economics, politics and society in the United States and similar countries;
short courses in the thought of social philosophers like Rousseau, Mill, Marx, Veblen and
Burnham, and, not least, substantial chunks of raw data. In praising Milton's
"Paradise Lost," Samuel Johnson observed that no one ever wished it longer. The
same might be said of Bell's epic treatise, which is burdened by footnotes like this:
"Thus, in 1964, the average number of persons in the labor force was 74 million, with
about 70 million employed and 3.9 million unemployed. . . ." Bell's encyclopedic
ambition in "The Coming of Post-Industrial Society" brings to mind the fabled
Chinese examinations in which the candidates were supposed to write down everything they
knew. When I add that the book has grown into 500 pages of small print, most readers may
be tempted to flee.
They shouldn't. If one were to read only one book of social science this year--or in a
lifetime--it should be "The Coming of Post-Industrial Society." Bell's
masterpiece of sociological analysis is a success in a field littered by the ruins of
titanic failures. Most grand sociological narratives have succumbed either to a specious
scientism or to a quasi-religious utopianism; both fallacies are united in Marx's
"Kapital." Bell's passion for empirical fact prevents him from being enthralled
by any tidy theory or offering a neat system of his own. And his wisdom--a trait rare
among great social thinkers--prevents him from believing that human beings or societies
can be remade according to a plan. In the original conclusion to the book, he wrote that
"what does not vanish is the duplex nature of man himself--the murderous aggression,
from primal impulse, to tear apart and destroy; and the search for order, in art and life,
as the bending of will to harmonious shape."
To say that Bell offers neither pseudoscience nor a secular religion is not to say that he
is without ambition. On the contrary, his understanding of contemporary society is as
comprehensive as those of Mill and Marx--with the added benefit of being essentially
correct. Like Max Weber, another erudite and skeptical polymath, Bell rejects the idea
that human history can be explained in terms of a single cause. Rather, "society can
be divided into three parts: the social structure, the polity, and the culture." His
purpose in "The Coming of Post-Industrial Society," Bell writes, is to examine
"changes in the social structure, the way in which the economy is being transformed
and the occupational system reworked. . . . But I do not claim that these changes in
social structure determine corresponding changes in the polity or the culture." Thus
Bell rejects the Marxist notion that feudalism was the automatic by-product of agrarian
economics--and the idea, popular today, that capitalism in countries like China will
somehow automatically produce a democratic polity or a liberal culture.
In his 1999 foreword, Bell notes that the range of ways in which the term
"post-industrial society" has been used (by the manifesto-writing Unabomber,
among others) "is revealing, sometimes amusing, and sometimes astounding." As
Bell uses the phrase, the post-industrial refers to societies like our own in which most
people are employed in occupations unrelated to growing food or making things. "In
the daily round of work," he writes, "men no longer confront nature, as either
alien or beneficent, and fewer now handle artifacts and things. The post-industrial
society is essentially a game between persons." As a result: "Now reality is
primarily the social world--neither nature nor things, only men--experienced through the
reciprocal consciousness of self and other."
With a mixture of erudition and insight, Bell explores the consequences of the shift from
a manufacturing society to a knowledge society. The class struggle between factory workers
and factory owners, far from being the driving force of history as Marxists claimed, is
replaced by a new emphasis on widespread education and human capital. Though living
standards in the post-industrial society are higher than ever before, social conflict does
not cease. Instead, now conflicts arise--for example, the tension between meritocracy and
populism in higher education. Bell observes that though technological progress may reduce
material scarcity for most people, progress cannot change the inherent scarcities in the
zero-sum realms of power and prestige. Only one person at any time can be president of the
United States or the top Hollywood star. The abolition of aristocracy and caste merely
frees more people to compete for status. Bell writes of "the enormous expansion in
the numbers of people who move up the consumer ladder, and lacking experience wonder where
they stand in the social ladder. For many, consumerism becomes a way of life. . . ."
In addition to enlarging the number of participants in the age-old struggles for power and
celebrity, Bell argues, progress produces "new scarcities." One is a scarcity of
relevant information: "The sheer amount of information that one has to absorb because
of the expansion of the different arenas--economic, political and social--of men's
attention and involvement." Another is time, which, as Bell observes, tends to be
experienced as more limited in highly productive societies with elaborate leisure
activities than in poor agrarian or industrial communities. "In cruel fashion, Utopia
thus stands confounded because in a high-tech society, the average person was supposed to
have more free time, not less."
When Bell first published "The Coming of Post-Industrial Society," most utopians
were found on the left. To the extent that there is any utopianism in our disillusioned
post-ideological age, it is situated on the libertarian right, in the optimistic futurism
of Newt Gingrich and his allies Alvin and Heidi Toffler. Conservatives who argue that the
service economy or the Internet have made government regulation obsolete will find no
support from Bell: "The simplistic notion that one should be 'free' to follow one's
individualist impulse comes into conflict with the increasing pressure for communities to
regulate the material conditions of life including the development of recreation, of
access to beaches or wild lands, or the multifarious ways in which the increasing
interdependency of life forces each individual to subordinate his desires because they
have an adverse effect on others."
"The Coming of Post-Industrial Society" is a book as worthy of rereading as it
has been worthy of re-writing. The fact that it is a masterly explanation of the trends
shaping our time makes it a pity that in many ways it is a product of a time that has
passed. Bell, an encyclopedic polymath, resembles today's academic specialists less than
he does the 18th century philosophes or the 19th century philosophers. In a university
system captured by pedants and ideologues, it is unlikely that any prestigious university
would hire a brilliant generalist like Bell or publish books as ambitious as his. In a
media market increasingly subordinate to the entertainment industry, it is unlikely that
major trade publishers could be found for the contemporary equivalents of Bell's major
works. Bell, who foresaw our own time so accurately, reminds us of an earlier more serious
and thoughtful age.
Writing in 1999, Bell introduces his summa with a summary of what he has learned in a long
and productive life: "Like many advances in human history, post-industrial
developments promise men and women greater control of their social destinies. But this is
only possible under conditions of intellectual freedom and open political institutions,
the freedom to pursue truth against those who wish to restrict it. This is the alpha and
omega of the alphabet of knowledge."
Copyright 1999, Los Angeles Times